Why Virtual?
“...marketers continue to focus more of their budgets on digital marketing, where effectiveness can be measured more precisely in click-throughs, information downloads and other forms of immediate viewer response...”
“consumers increasingly use digital media not just to research products and services but to engage the companies they buy from as well as other consumers who may have valuable insights……Even executives responsible for multi-million dollar corporate procurements conduct research for their purchases on the web…”
“We find now that even high-level executives are browsing for information online. They’re starting off with search engines, but then move to forums and blogging sites. So you’ve got to get your information out there in all formats now. You’ve got to be more integrated.”
| World Pharmaceutical Frontiers |
49,000 readership |
| pharmaceutical-technology.com |
44,000 visitors per month |
| drugdevelopment-technology.com |
39,000 visitors per month |
| Supply & Demand Chain Executive Online |
25,000 visitors per month |
| Supply & Demand Chain Executive Magazine |
54,000 subscribers |
| Pharmaceutical Business Review |
100,000 visitors per month |
| ClinPage |
10,500 visitors per month |
| Practical Patient Care |
44,000 subscribers |
| Medical Device Developments |
10,000 subscribers |
| medicaldevice-network.com |
6,000 visitors per month |
| hospitalmanagement.net |
27,000 visitors per month |
| Logistics Business Review |
40,000 visitors per month |
| GlobalData |
50,000 subscribers |
TOTAL MARKET REACH PER MONTH OF c. 500,000
Plus an extensive targeted marketing campaign, including email marketing, social media and search engine marketing.
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Why take part?
- It is more difficult than ever for senior pharma decision-makers to spend extended periods of time out of their office – they simply do not attend events currently, eventhough it is more important than ever for them to network and learn their way out of a recession, as well as meet the key solution-providers. The global virtual platform allows them to do all of that, providing you the Sponsor with an engaged, excited, and captive audience with which to do business.
- You will have full visibility into who has registered to attend: a list of 500+ names, job titles, companies as well as other business-critical information related to their needs. You can network and talk to any one of them at any time.
- You will have a fully integrated, branded virtual booth which will hold your product demos, white papers and case studies, as well as questionnaires for the attendees, and a chat function for you to engage with customers.
- There are ZERO travel costs, shipping costs or hotel expenses. Just a one-off payment of $5,995 for an entry-level package. That is true, recession-beating value for money.
- Your marketing material at the event will remain “live” for 90 days for delegates to continue to download.
What PharmaManufacturersArena.com will do for you?
A dedicated account services representative will work with you to build a customized virtual booth according to your direction and specifications. Choose from an assortment of booth designs, Web pages, PDFs, demonstrations and Webcasts to help educate visitors. We’ll walk you through the chat functionality— which enables you to connect with decision-makers—as well as other features associated with your participation.
Attendee Interaction
Sponsors will see attendees enter their booth and can communicate with them using instant message chat, email within the show or exchange electronic business cards. Clicking on a person’s photo at the show allows you to instantly see their profile. Exhibitors can also use powerful search tools within the show to find targeted prospects, and proactively communicate with anyone at the show even if that prospect never entered your booth.
Booth Staffing
Staffing the booth is easy. At the bottom of each booth are the icons or photos of booth personnel ready to communicate with visitors. Booth personnel can do other work while “staffing” the booth (like Excel, email, etc.).
Reporting
The lead capturing and reporting capabilities go far beyond expectation by delivering a depth of data that can only be achieved in an online environment. Every page view, download, seminar attended, booth visit can be plotted and timed, then cross referenced with demographic data and answers to survey questions to provide you with a high-quality assessment of what the top leads are.
Lead Capture
Lead reports can be downloaded in real time making immediate connection with prospects a reality. This enables businesses to make a phone call or send an e-mail to a prospect quickly, even while they are still in your booth. Each sponsor receives the following lead details: contact info, profile information (filled out at registration: i.e. business focus, decision making authority, etc.), what content was viewed, how long it was viewed and the transcript of the conversation. The data portal is a revolution for converting your hundreds of leads into “deals.” Get detailed information on everyone who visited your booth, along with transcripts of all your communications during the show!
Post-Event
Pharma Manufacturers Virtual won’t be over when it’s over. The event will be available in an archived format for 90 days for on-demand convenience to attendees - and to generate more leads for sponsors.
Typically the on-demand period generates 25% of total leads.
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